Metaphors are an important learning tool
For each of more than 200 flavours found in spirits we created a independent metaphoric illustration, which instead of literal depictions often uses playful visual impersonations of the feeling or association one has when tasting a certain Flavour. Each bottle has it’s own ‘Flavour Spiral’ that shows 9 of the most prominent flavours found in a drink.
The tangibility of illustrations makes it easier for the user to recognise flavours faster. Seeing re-occurring visual impressions over and over results in a mental cloud of the flavours one likes and essentially helps when choosing what to buy or order.