identity • JUICY MARBLES
Earth's first marbled plant-based steak & ribs
Juicy Marbles
Identity, Graphic Design, Illustration, Web Design, Packaging Design
Juicy Marbles is a food company known for creating the first marbled plant-based steak & ribs. They are reluctant to be associated with the "plant-based meat" category and wish to be perceived simply as "just another food brand." Instead of promoting veganism, the core message across all communication is the love of food culture & a passion for home cooking. The branding had to reflect that, giving a big nod to food traditions, as well as feeling like a part of the new zeitgeist. The bold and humorous language is emphasized with color & photography choices, and often wacky deli-esque designs.