Visualising flavours with the Flavour Spiral
For each spirit there you have so called ‘Tasting Notes’ which describe its Aroma, Flavour and Finish with a bunch of words. It looks something like this - toffee, caramel, honey, a hint of citrus zest and a slow evolving dark oaky undertone.
So naturally, there is a certain challenge creating a visual representation of the flavours. After at least 100 versions of the ‘Flavour Spiral’ we ditched the lingo of classic 2D information graphics and turned to collage.