campaign • k4
We took over the town’s hottest club for a season
client
K4
services
Identity, Art Direction, Graphic Design, Interior Design, Marketing
K4 is the iconic underground nightlife destination of Ljubljana that has produced some of the pioneers of Slovene electronic music. However, in recent years the club had started to lose its edge (and visitors) and was in need of a reset. Joining forces with local graffiti artists, we emblazoned the interior with fluorescent glow in the dark tags. Every wall from the toilets to the dance floor is an illuminated head trip.
We then took the campaign to the streets, with a series of posters designed by over 20 Slovenian artists, illustrators and designers to let the word be heard. Our intervention succeeded in bringing back the old underground vibe and 20% more visitors compared to the previous two years.
Slobodan Djordjević, Planet Rick, Fejzo, Amor/Animals
Simpl/ZEK, Amor/Animals
Emil Kozole, Primož Zorko, Amor/Animals
Amor/Animals, Sai Pan/Animals
Amor/Animals, Artur/ZEK
Amor/Animals, Nejc Prah, Nenad Cizl, Stella Ivšek
Trok/ZEK